As lighting conditions change, your camera shifts the way it reproduces white, resulting in colour shifts in your photos or video footage. ColorChecker White Balance also gives you a way to adjust your digital camera’s colour sensitivity to exactly match the ambient lighting conditions. Setting a custom white balance for each lighting situation will make the previews on your camera’s built-in display more colour correct, make your histograms more reliable, and speed up post-production colour editing. Raw shooters can capture anytime during the session to gain these benefits, while JPEG shooters should make it your first shot.

Why can't I use just any white object?

White balancing on a piece of paper or other grey elements in the scene may seem like a simple workaround, but most objects are not actually neutral under all lighting conditions, and they're certainly not consistent. An inaccurate white balance will result in colour casts and a lack of consistency between lighting conditions.