{"title":"Sony Cash Back Promo","description":"\u003cp\u003eTake advantage of the latest Sony Cashback Promotion at Videoguys Australia and claim up to $1000 cashback on selected Sony Alpha cameras, cinema cameras and Sony lenses. This limited-time promotion includes some of Sony’s most popular mirrorless cameras and premium G Master lenses, trusted by photographers, filmmakers, content creators and professionals across Australia.\u003c\/p\u003e\n\n\u003cp\u003eShop eligible Sony cameras and lenses with confidence from an authorised Australian Sony reseller. Whether you’re upgrading your hybrid shooting setup, building a professional video production kit or stepping into full-frame photography, the Sony Cashback Promo is the perfect opportunity to save on premium imaging gear.\u003c\/p\u003e\n\n\u003ch2\u003eEligible Sony Cameras \u0026amp; Lenses\u003c\/h2\u003e\n\n\u003cp\u003eThe Sony Cashback Promotion includes a wide range of Sony Alpha mirrorless cameras, Sony Cinema Line products and Sony FE lenses.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSony Alpha Full Frame Cameras\u003c\/li\u003e\n\u003cli\u003eSony APS-C Mirrorless Cameras\u003c\/li\u003e\n\u003cli\u003eSony G Master Lenses\u003c\/li\u003e\n\u003cli\u003eSony FE Zoom Lenses\u003c\/li\u003e\n\u003cli\u003eSony Prime Lenses\u003c\/li\u003e\n\u003cli\u003eSelected Sony Cinema Cameras\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy Sony From Videoguys Australia?\u003c\/h2\u003e\n\n\u003cp\u003eVideoguys Australia has over 25 years of experience supplying professional video, photography and content creation equipment across Australia. Our team provides genuine local support, expert advice and fast Australian shipping.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eAuthorised Sony Australia Reseller\u003c\/li\u003e\n\u003cli\u003eAustralian Warranty \u0026amp; Support\u003c\/li\u003e\n\u003cli\u003eExpert Camera \u0026amp; Lens Advice\u003c\/li\u003e\n\u003cli\u003eFast Dispatch Australia Wide\u003c\/li\u003e\n\u003cli\u003eTrusted by Creators \u0026amp; Professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePopular Sony Products Included In The Cashback Promo\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/videoguys.com.au\/products\/sony-fe-24-70mm-f2-8-gm-ii-lens\"\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/videoguys.com.au\/products\/sony-alpha-a7s-iii-mirrorless-digital-camera-body-only\"\u003eSony Alpha a7S III Mirrorless Digital Camera\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/videoguys.com.au\/products\/sony-a7r-v-mirrorless-camera-body-only\"\u003eSony a7R V Mirrorless Camera\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/videoguys.com.au\/products\/sony-fe-70-200mm-f2-8-gm-oss-ii-lens\"\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/videoguys.com.au\/products\/sony-fe-35mm-f1-4-gm-lens\"\u003eSony FE 35mm f\/1.4 GM Lens\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow The Sony Cashback Promotion Works\u003c\/h2\u003e\n\n\u003cp\u003ePurchase an eligible Sony product during the promotional period and submit your cashback claim online through Sony Australia. Cashback values vary depending on the selected product.\u003c\/p\u003e\n\n\u003cp\u003ePlease refer to Sony Australia’s official promotion terms and conditions for eligible products, claim deadlines and redemption details.\u003c\/p\u003e\n\n\u003ch2\u003eShop Sony Cameras \u0026amp; Lenses Today\u003c\/h2\u003e\n\n\u003cp\u003eExplore the full Sony Cashback range online at Videoguys Australia and save on selected cameras and lenses while stocks last.\u003c\/p\u003e","products":[{"product_id":"sony-fe-50mm-f-1-4-gm-lens-sony-e","title":"Sony FE 50mm f\/1.4 GM Lens (Sony E)","description":"\u003ch2\u003eSony FE 50mm f\/1.4 GM Lens (Sony E)\u003c\/h2\u003e\u003cp\u003eOffering the latest in lens technology, the Sony FE 50mm f\/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master Resolution and Bokeh \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/li\u003e\n\u003cli\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/li\u003e\n\u003cli\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Performance Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eControls and Functions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/li\u003e\n\u003cli\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/li\u003e\n\u003cli\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Durable Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/li\u003e\n\u003cli\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44639263129859,"sku":"SEL50F14GM","price":1989.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel50f14gm_4_56c0fceb-449c-477e-a442-a20482dfc429.jpg?v=1743266407"},{"product_id":"sony-a9-iii-mirrorless-camera-body-only","title":"Sony a9 III Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony a9 III Mirrorless Camera (Body Only)\u003c\/h2\u003e\u003cp\u003eLaying claim to the title of the world's first global shutter mirrorless camera, the \u003cstrong\u003eSony a9 III\u003c\/strong\u003e is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/p\u003e\n\u003cp\u003eSony delivered the first full-frame global shutter mirrorless camera with the a9 III. Using a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near-instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also surpasses mechanical shutter technology in every way, making the physical shutter unnecessary in the a9 III.\u003c\/p\u003e\n\u003cp\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting, the a9 III will easily handle it.\u003c\/p\u003e\n\u003cp\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\u003cbr\u003ePre-Capture: The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 seconds. Upon pressing the shutter these images will be saved to the memory card.\u003cbr\u003eSpeed Boost: Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/p\u003e\n\u003cp\u003eWhile video benefits greatly from the use of global shutter technology, shutter and banding artifacts are completely eliminated-the, a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003c\/p\u003e\n\u003cp\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003cbr\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003cbr\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003cbr\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/p\u003e\n\u003cp\u003eWith a new generation of Alpha-series cameras come some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003c\/p\u003e\n\u003cp\u003eAddition of C5 custom button to the front of the camera body.\u003cbr\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003cbr\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003cbr\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003cbr\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/p\u003e\n\u003cp\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen first seen on the a7R V. This screen has a wide colour gamut covering the DCI-P3 space.\u003cbr\u003e9.44m-dot 0.90x OLED electronic viewfinder with a maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003cbr\u003eEthernet port for advanced networking and data transfer workflows.\u003cbr\u003eThe optional VG-C5EM Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/p\u003e\n\u003cp\u003eThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\u003cbr\u003eThe ability to shoot continuously at up to 120 fps when using the maximum shutter speed of 1\/80,000 second.\u003cbr\u003eWorkflow enhancements for IPTC metadata and FTP functions.\u003cbr\u003eAddition of C2PA technology from the Content Authenticity Initiative.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44639504564483,"sku":"ILCE9M3B","price":8999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ilce-9m3_1_6511a0b7-e054-45ca-9088-39187144603a.jpg?v=1743267271"},{"product_id":"sony-a7cr-mirrorless-camera-black","title":"Sony a7CR Mirrorless Camera (Black)","description":"\u003ch2\u003eSony a7CR Mirrorless Camera (Black)\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eA Compact Powerhouse for Everyday Carry\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePacked with processing and resolving power, \u003cstrong\u003eSony\u003c\/strong\u003e has stuffed the a7R V's 61MP full-frame sensor and BIONZ XR processor into its beefiest compact yet, the black \u003cstrong\u003ea7CR Mirrorless Camera\u003c\/strong\u003e, putting professional image quality into a form factor optimized for all-day, everyday carry.\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePixel Shift Multi-Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAccurate Exposure and Color\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balanced exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto-white balance processing.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds, and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, the nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Fast Hybrid AF\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with a greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVideo Recording \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstrong\u003eBody Design and Connectivity \u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44639733022979,"sku":"ILCE7CR","price":4999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ilce7cr_7_80b4deab-a5e6-460d-ba28-df9ac32ce895.jpg?v=1743269413"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003ch2\u003eSony FE 16-35mm f\/2.8 GM II Lens\u003c\/h2\u003e\u003cp\u003eCombining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f\/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f\/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master Image Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations and distortion and reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and maintains the same center of gravity during lens extension and retraction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44639734628611,"sku":"SEL1635GM2","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel1635gm2_4_c4abd03e-9336-4898-9756-8501a6c0334b.jpg?v=1743269428"},{"product_id":"sony-a7c-ii-mirrorless-camera-black","title":"Sony a7C II Mirrorless Camera (Black)","description":"\u003ch2\u003eSony a7C II Mirrorless Camera (Black)\u003c\/h2\u003e\u003cp\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. Introducing the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and a wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase-detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom-located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. 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Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions, as well as offers, increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations and employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straightforward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element minimizes spherical aberrations for improved clarity and sharpness.\u003c\/li\u003e\n\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\n\u003cli\u003eDC actuator offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44640733790467,"sku":"SEL50F18F","price":439.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel50f18f_1_28a75371-6fca-4cc6-8336-8c86cf1cb470.jpg?v=1743275871"},{"product_id":"sony-e-mount-1-4x-teleconverter-for-70-200gm","title":"Sony E-Mount 1.4X TELECONVERTER for 70 200GM","description":"\u003ch2\u003eSony E-Mount 1.4X TELECONVERTER for 70 200GM\u003c\/h2\u003e\u003cp\u003eExtending the effective focal length of the \u003cstrong\u003eSony E-Mount 1.4X TELECONVERTER for 70 200GM\u003c\/strong\u003e lens, the FE 1.4x Teleconverter renders this telephoto zoom as a 98-280mm f\/4 lens. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003cbr\u003e1.4x teleconverter extends the reach of the 70-200mm lens by 40% with only a one-stop loss in exposure. Dedicated design maintains a high degree of image quality as well as full electronic communication to support the use of AE, AF, and OSS. Weather-resistant design matches the construction of the 70-200mm lens itself for use in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44640741261571,"sku":"SEL14TC","price":819.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel14tc_1_3e5abf37-7f0d-40da-9286-75c5bd43f4ce.jpg?v=1743275927"},{"product_id":"sony-e-mount-2-0x-teleconverter-for-70-200gm","title":"Sony E-Mount 2.0X TELECONVERTER for 70 200GM","description":"\u003ch2\u003eSony E-Mount 2.0X TELECONVERTER for 70 200GM\u003c\/h2\u003e\u003cp\u003eExtending the effective focal length of the \u003cstrong\u003eSony E-Mount 2.0X TELECONVERTER for 70 200GM\u003c\/strong\u003e lens, the FE 2.0x Teleconverter renders this telephoto zoom as a 140-400mm f\/5.6 lens. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilisation. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003cbr\u003e2.0x teleconverter doubles the reach of the 70-200mm lens with only a two-stop loss in exposure. Dedicated design maintains a high degree of image quality as well as full electronic communication to support the use of AE, AF, and OSS. Weather-resistant design matches the construction of the 70-200mm lens itself for use in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44640741589251,"sku":"SEL20TC","price":819.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel20tc_2_f81d912f-34df-45d4-a9f5-c06019ec4a03.jpg?v=1743275930"},{"product_id":"sony-selp18105g-e-mount-pz-18-105mm-f4-g-oss-lens","title":"Sony SELP18105G E-Mount PZ 18-105mm F4 G OSS Lens","description":"\u003ch2\u003eSony SELP18105G E-Mount PZ 18-105mm F4 G OSS Lens\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003e6x G Lens power zoom for movies and stills\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis G Lens for E-mount cameras delivers stunning still or movie imagery with the flexibility of 6x power zoom. Maximum aperture is a constant F4 from 18mm wide angle to 105mm medium telephoto, with excellent resolution and contrast throughout. A lever and ring on the lens barrel allow zoom speed to be freely adjusted as required while maintaining a sure, stable grip.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOne lens for diverse shooting needs\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWhether you shoot stills or movies, the zoom range and quality of this fine G Lens will be more than enough for most shooting situations. And you get smooth power zoom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eImpeccable Sony G Lens design emphasises a graceful balance between high resolution and gorgeous background bokeh that can enhance the artist’s vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb rendering at any focal length\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAn advanced optical design that incorporates two ED (Extra-low Dispersion) glass elements and three aspherical elements offers enviable G Lens image quality throughout the zoom range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZoom technology inherited from pro gear\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony Handycam® technology has been implemented in the SELP18105G to ensure smooth, quiet zooming that is ideally suited to moviemaking, with no variation in lens length.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuously variable zoom speed control\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFingertip control of zoom speed makes it possible to zoom smoothly while maintaining a steady hold on the camera. A significant advantage when shooting movies.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44640804176131,"sku":"SELP18105G","price":799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/selp18105g-_2_874bba83-906f-41ca-8b9a-c8850c3f7271.jpg?v=1745857896"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003ch2\u003eSony FE 24mm f\/1.4 GM Lens\u003c\/h2\u003e\u003cp\u003eThe FE 24mm f\/1.4 GM from Sony is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641012711683,"sku":"SEL24F14GM","price":1899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel24f14gm_1_39cc2cee-473a-4061-b2bb-ef3e25ddf24d.jpg?v=1745858749"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003ch2\u003eSony FE 85mm f\/1.8 Lens\u003c\/h2\u003e\u003cp\u003eThe FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups of lens construction includes one extra-low dispersion element to minimize chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641327120643,"sku":"SEL85F18","price":779.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel85f18_1_eaedea3b-ec92-4bb2-b5b7-e792babea161.jpg?v=1745860425"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7S III Mirrorless Digital Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7S III Mirrorless Digital Camera (Body Only)\u003c\/h2\u003e\u003cp\u003eOptimized video, optimized sensitivity, optimized speed, the \u003cstrong\u003eSony Alpha a7S III\u003c\/strong\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\n\u003cp\u003eVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with a high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\n\u003cp\u003eThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\n\u003cp\u003eComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641445478659,"sku":"ILCE7SM3B","price":4399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ilce7sm3-b_2.jpg?v=1764305904"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003ch2\u003eSony FE 35mm f\/1.4 GM Lens\u003c\/h2\u003e\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003eA classic wide-angle prime with an updated, sleek design, the Sony FE 35mm f\/1.4 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eWide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641715290371,"sku":"SEL35F14GM","price":1999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel35f14gm_5_c2ad764e-e2ff-40a5-bff1-0b536020693c.jpg?v=1745864067"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003ch2\u003eSony FE 135mm f\/1.8 GM Lens\u003c\/h2\u003e\u003cp\u003eThe FE 135mm f\/1.8 GM from Sony is a medium telephoto prime characterized by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641733312771,"sku":"SEL135F18GM","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel135f18gm_1_3d5edcac-03a0-4acd-ae37-44b4d1120244.jpg?v=1745864210"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003ch2\u003eSony FE 200-600mm f\/5.6-6.3 G OSS Lens\u003c\/h2\u003e\u003cp\u003eThe FE 200-600mm f\/5.6-6.3 G OSS from Sony is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, colour fringing, and distortion in order to produce well-corrected imagery with high sharpness, colour fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003c\/p\u003e\n\u003cp\u003eComplementing the optics, this lens also features a sophisticated physical design, which incorporates a Direct Drive Super Sonic wave Motor to realize fast, near-silent autofocus performance as well as full-time manual focus override. Optical SteadyShot image stabilization minimizes the appearance of camera shake to produce sharper imagery when working handheld and a removable, rotating tripod collar is also featured for stable tripod and monopod mounting. Additionally, a rounded 11-blade diaphragm contributes to an especially pleasing bokeh quality and the lens sports a weather-sealed design along with a fluorine-coated front element.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641737572611,"sku":"SEL200600G","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel200600g_1_14dc5532-35c8-47de-b104-222d6973dbaa.jpg?v=1745864262"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\u003cp\u003eA classic normal focal length prime lens with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture an 11-blade circular aperture mechanism contribute to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (Extreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, colour fringing, and distortion.\u003c\/p\u003e\n\u003cp\u003eEach element features a Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641793933571,"sku":"SEL50F12GM","price":2489.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel50f12gm_1_9400053c-f834-46e4-bcda-633afeb5d87b.jpg?v=1745864872"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003ch2\u003eSony FE 24mm f\/2.8 G Lens\u003c\/h2\u003e\u003cp\u003eA classic wide-angle prime, the \u003cstrong\u003eFE 24mm f\/2.8 G Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis characterized by its speed and ultra-compact form factor. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003cbr\u003e\u003cbr\u003eThe lens design includes extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eA wide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. 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The versatile focal length suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact form factor makes it effortless to have handy at any time.\u003c\/p\u003e\n\u003cp\u003eThe lens design includes extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641807892739,"sku":"SEL40F25G","price":879.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel40f25g_4_7639bcf6-9745-4a6a-bff9-7a5882f09414.jpg?v=1745865063"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003ch2\u003eSony FE 50mm f\/2.5 G Lens\u003c\/h2\u003e\u003cp\u003eA classic normal focal length prime lens, the \u003cstrong\u003eFE 50mm f\/2.5 G Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis characterised by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8\" form factor makes it effortless to have handy at any time.\u003c\/p\u003e\n\u003cp\u003eThe lens design includes extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. 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Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eMain Features\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. 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This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eDust and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eThe filter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003eAn integrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44641867727107,"sku":"SEL14F18GM","price":1899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel14f18gm_8_cd27f23b-49d0-4314-a8b5-24061903d0a0.jpg?v=1745865379"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003ch2\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/h2\u003e\u003cp\u003eBuilding on the success of its predecessor, the \u003cstrong\u003eFE 70-200mm f\/2.8 GM OSS II Lens\u003c\/strong\u003e from \u003cstrong\u003eSony \u003c\/strong\u003eis an evolved and improved telephoto zoom lens for professionals. 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The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and the linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. 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Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eThe included lens hood features a flocked interior to reduce glare and an opening that allows the convenient operation of separately purchased circular polarizing or other rotating filters.\u003c\/li\u003e\n\u003cli class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44642251211011,"sku":"SEL70200GM2","price":3269.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel70200gm2_13_96267025-e322-4a1e-810f-414f7a257956.jpg?v=1745868544"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch2\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/h2\u003e\u003cp\u003e\u003ciframe width=\"700\" height=\"350\" src=\"\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" sandbox=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eAn all-arounder that pushes beyond basic, the \u003cstrong\u003eSony Alpha a7 IV\u003c\/strong\u003e does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\n\u003cp\u003eThe newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.\u003c\/p\u003e\n\u003cp\u003eThis fourth generation of the a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming is also key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\n\u003cp\u003eThe newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid colour rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\n\u003cp\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for the clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\n\u003cp\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with low, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural colour rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and still applications.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44642265628931,"sku":"ILCE7M4B","price":3249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ilce-7m4-b_1_c60da85a-a0d5-465c-afcf-3288187e2d70.jpg?v=1745868759"},{"product_id":"sony-fe-pz-16-35mm-f-4-g-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003ch2\u003eSony FE PZ 16-35mm f\/4 G Lens\u003c\/h2\u003e\u003cp\u003eA compact design with superb optics and a power zoom function makes the \u003cstrong\u003eSony PZ 16-35mm f\/4 G\u003c\/strong\u003e an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f\/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.\u003c\/p\u003e\n\u003cp\u003eA perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.\u003c\/li\u003e\n\u003cli\u003ePower Zoom mechanism uses four XD linear motors for precise, fast, and quiet zooming movement.\u003c\/li\u003e\n\u003cli\u003ePower Zoom can be used in conjunction with the Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.\u003c\/li\u003e\n\u003cli\u003eInternal zoom and internal focus design maintain the overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. Additionally, this lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\n\u003cp\u003eAs a G lens, this 16-35mm f\/4 prioritises compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and features an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44642530197763,"sku":"SELP1635G","price":1499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/selp1635g_3_502315a8-29ca-411a-950a-c2ba915c5b38.jpg?v=1748458852"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003ch2\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/h2\u003e\u003cp\u003eA refined take on the fast standard zoom, the\u003cstrong\u003e Sony FE 24-70mm f\/2.8 GM II\u003c\/strong\u003e is not only smaller and lighter than the previous generation, but it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\n\u003cul circle=\"\"\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and colour fringing for greater clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, and distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\n\u003cul circle=\"\"\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photos and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eThe floating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: a minimum focusing distance of 8.3\\\" at the 24mm position or 11.8\\\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\n\u003cli\u003eThe internal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eImproved Control and Video Capabilities \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\n\u003cul circle=\"\"\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eThe manual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"\\\" height=\"\\\" src=\"\\\" www.youtube.com=\"\" embed=\"\" sandbox=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44642602647811,"sku":"SEL2470GM2","price":2659.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel2470gm2_2_6f609da8-5403-49b2-ad05-e5c48b5a23e9.jpg?v=1748460961"},{"product_id":"sony-e-11mm-f-1-8-lens","title":"Sony E 11mm f\/1.8 Lens","description":"\u003ch2\u003eSony E 11mm f\/1.8 Lens\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSleek and Speedy Super-Wide \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing an especially sleek and lightweight design, the Sony E 11mm f\/1.8 is also among the widest APS-C lenses, offering a 16.5mm equivalent focal length along with a bright f\/1.8 design. Perfect for selfie-style vlogging, architectural subjects, and landscape shooting, this lens's lightweight, portable design also makes it a go-to choice for travel and walkaround recording applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Design \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle;\"\u003e\n\u003cli\u003eUltra-wide-angle prime offers a 16.5mm equivalent focal length, making it a versatile option for subjects ranging from architecture to landscapes, as well as handheld vlogging needs.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture is ideal for shallow depth of field shooting and also excels in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eThe optical design offers impressive sharpness across the frame and also contributes to high clarity by reducing colour fringing and a variety of aberrations.\u003c\/li\u003e\n\u003cli\u003eThe rounded 7-blade diaphragm contributes a smooth and natural bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRefined Focusing Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to a more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle;\"\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance is 4.7\" with a 0.2x maximum magnification when using manual focus, or 5.9\" with a 0.13x magnification when using autofocus.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePetite Design and Intuitive Handling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle;\"\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eWhen paired with a camera featuring Active Mode stabilization, the ultra-wide focal length works perfectly to produce stable shots while walking, along with a pleasing balance of subject and background in the frame when used at arm's length.\u003c\/li\u003e\n\u003cli\u003eLens measures 2.3\" long and weighs 6.4 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"425\" height=\"350\" src=\"\/\/www.youtube.com\/embed\/9hX7NlngUMI\" sandbox=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44642647638275,"sku":"SEL11F18","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel11f18_4_8d92d594-b908-4e19-9626-3bbabb2daaca.jpg?v=1748462339"},{"product_id":"sony-a7r-v-mirrorless-camera-body-only","title":"Sony a7R V Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony a7R V Mirrorless Camera (Body Only)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eSony a7R V Mirrorless Camera\u003c\/strong\u003e is designed for those who value detail by combining resolution and precision. The fifth-generation a7R is reliable and well-rounded for both photography and video applications, with a 61MP full-frame sensor, an all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilisation.\u003c\/p\u003e\n\u003cp\u003eThis full-frame 61MP Exmor R CMOS sensor with a back-illuminated design provides incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The structure of the sensor promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range of ISO 100-32000, which can be expanded to ISO 50-102400.\u003c\/p\u003e\n\u003cp\u003eA new BIONZ XR processing engine outperforms previous generations by up to 8x, enabling faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing capable of handling a slew of AI tasks and intelligent AF alongside imaging processes. For the clean rendering of moving subjects, this processing system also reduces rolling shutter and other motion distortions.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps full-resolution shooting with a mechanical shutter for up to 583 consecutive compressed raw frames with full-time AF\/AE. 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Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfies, landscapes, cityscapes, and other wide-angle applications, this lens offers fast, precise, and quiet autofocus performance and excellent close-up performance at all focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Lens Image Quality \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for demanding visual creators, this ultra-wide zoom offers no compromises regarding image quality, autofocus performance, or movie-making functionality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEngineered for use with full-frame Sony E-mount mirrorless cameras, the lens's constant f\/4 maximum aperture maintains consistent illumination throughout the entire zoom range.\u003c\/li\u003e\n\u003cli\u003eFeatures a combination of three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively eliminate chromatic and spherical aberrations while also rendering excellent edge-to-edge sharpness and color fidelity.\u003c\/li\u003e\n\u003cli\u003eRounded 9-blade aperture provides deep, soft bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Autofocus and Video Capabilities \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOffering an enhanced feature set for both still photography and videography, the FE 20-70mm f\/4 G lens delivers fast focusing performance, improved tracking, and a series of attributes specifically designed for videographers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XD (extreme dynamic) linear motors provide smooth, silent, and precise autofocus performance as well as improved tracking performance for photos and videos.\u003c\/li\u003e\n\u003cli\u003eInternal focusing system maintains the overall length of the lens and does not rotate the lens barrel while focusing, enhancing the use of circular polarizers and variable ND filters.\u003c\/li\u003e\n\u003cli\u003eUpdated optical design effectively eliminates focus breathing, focus shift, and axial shift to prevent unwanted movements and angle of view variations during movie recording.\u003c\/li\u003e\n\u003cli\u003eAperture ring with On\/Off click switch and iris lock switch prevents the aperture ring from being accidentally moved between the f\/4 and f\/22 settings.\u003c\/li\u003e\n\u003cli\u003eOptimized for filming, the lens supports active mode image stabilization and micro-step aperture control for smooth and seamless video capture.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 9.8\" with excellent close-up performance at all focal lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHandling and Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompact and lightweight, this highly-versatile ultra-wide standard zoom offers a unique and expansive field of view for everyday shooting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front lens element repels water, dust, fingerprints, and other contaminants while also making it easier to clean the front of the lens.\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant design includes a rubber ring to seal the lens mount for working in inclement weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44643131588867,"sku":"SEL2070G","price":1699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel2070g_4_315d8a8b-3c12-473d-a242-89f63d3f393c.jpg?v=1748475028"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003ch2\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/h2\u003e\u003cp\u003eFrom 24mm to 105mm and F4 aperture throughout the zoom the \u003cstrong\u003eSony SEL24105G high-performance G Lens\u003c\/strong\u003e offers consistently high image quality. In addition to outstanding optical performance it features compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. 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A minimum focus distance of 0.38 meters (1.25ft.) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA bright constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony’s Direct Drive SSM (DDSSM) AF drive system offers fast, precise, quiet focusing. And a precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design1 and customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44719796191491,"sku":"SEL24105G","price":1599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel24105g_2_a657aebf-d15d-4097-98b1-4d1c7a0e461c.jpg?v=1748479683"},{"product_id":"sony-a6700-mirrorless-camera-body-only","title":"Sony a6700 Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony a6700 Mirrorless Camera (Body Only)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003ea6700 Mirrorless Camera\u003c\/strong\u003e, a tiny synthesis of \u003cstrong\u003eSony\u003c\/strong\u003e's Cinema Line advances, -series still-image rendering quality, and developments in AI-based recognition technology, gives ambitious video makers access to robust and flexible imaging capabilities. A mobile workhorse capable of unhindered 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, the camera is powered by the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor while weighing less than its predecessor. This makes it a formidable multi-tool for the multi-hyphenate creative.\u003c\/p\u003e\n\u003cp\u003eThe 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, which was first used in the FX30 Digital Cinema Camera and is capable of 10-bit UHD 4K imagery at up to 120 frames per second or a top continuous shooting rate of 11 frames per second with AF and AE and up to 59 compressed raw still images in bursts, power the Sony a6700's advanced imaging system. The camera's sensor is given a better resolution without sacrificing sensitivity, thanks to the addition of the back-illuminated structure. The camera has low-light performance with little noise and more than 14 stops of dynamic range, and it has an ISO range of 100-32000 that can be expanded to ISO50-102400 for taking still pictures.\u003c\/p\u003e\n\u003cp\u003eThe Sony a6700 offers a comprehensive package of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers, in addition to its potent sensor and processor.\u003c\/p\u003e\n\u003cp\u003eDepending on the format, Slow \u0026amp; Quick (S\u0026amp;Q) mode enables photographers to capture 4K footage at predetermined stages between 1-120 fps and Full HD between 1-240 fps. You can use these parameters to speed up a scenario that is moving slowly and slow down movement.\u003c\/p\u003e\n\u003cp\u003eBased on technologies from the pro-Cinema Line cameras, including the VENICE, S-Cinetone can be utilised to create distinct colours and skin tones that look healthy. This colour profile provides soft colours, natural mid-tones, and exceptionally well.\u003c\/p\u003e\n\u003cp\u003eThe AI Processing Unit in the Sony a6700 gives the camera's autofocus and image stabilisation systems a plethora of improved features, ensuring fluid handling and clarity regardless of the shooting environment. With AI-powered subject identification capability and real-time tracking, the camera's 759 phase-detection points in stills mode and 495 points in video mode, which cover 93% of the image area, are improved. Other characteristics include focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus aid, focus mapping, and focus peaking during autofocus. Focus bracketing in up to 299 photos with sequentially-shifted focus points is another function.\u003c\/p\u003e\n\u003cp\u003eThe AI Processing Unit also detects and tracks subjects when recording video, smoothly auto-cropping to keep the subject in the frame's foreground and making otherwise challenging camerawork easier. The tracking may be individually positioned inside the frame at the touch of a finger, and its speed and sensitivity can be changed.\u003c\/p\u003e\n\u003cp\u003eThe camera's pixel-level 5-axis optical image stabilisation technology is algorithmically optimised for precise detection and control down to a single pixel. It compensates for five different types of camera shake encountered during handheld still and video photography. A more solid framing before shooting is made possible by the AI Processing Unit, which also enhances communication between the body and the lens. This makes it possible for users to utilise any lens—even modified lenses—confidently for important imagery without worrying about blur from camera shake.\u003c\/p\u003e\n\u003cp\u003eThe advent of the High-Efficiency picture File (HEIF) format, which is offered here in 4:2:0 and 4:2:2 variants, is the driving force behind the a6700's wide range of colour renderings and compressions for stills-shooters that are designed to provide the best picture quality and storage management. When shooting raw, users can choose between Compressed and Lossless Compressed choices. According to manufacturer testing, the AI Processing Unit also contributes to improved exposure outcomes in Auto mode, with appropriate algorithmic changes performed for skin tone, backlit circumstances, and white balance. When shooting stills, the same Creative Looks presets are also accessible, allowing for further user-defined combinations with eight movable parameters. The a6700 now supports a stills-designed Hybrid Log-Gamma mode that delivers realistic dynamic range in 10-bit HEIF format for the best stills viewing experience when tethered to specific monitors and televisions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44723329564931,"sku":"ILCE6700B","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ilce6700b_10_81e8b6de-c2dd-4be3-8157-306c81c872f5.jpg?v=1751070716"},{"product_id":"sony-fe-70-200mm-f-4-macro-g-oss-ii-lens-sony-e","title":"Sony FE 70-200mm f\/4 Macro G OSS II Lens (Sony E)","description":"\u003ch2\u003eSony FE 70-200mm f\/4 Macro G OSS II Lens (Sony E)\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eFE 70-200mm f\/4 Macro G OSS II\u003c\/strong\u003e, which \u003cstrong\u003eSony\u003c\/strong\u003e has been working on for nine years, is a redesign of their iconic, workhorse telephoto zoom lens that improves autofocus, stabilisation, magnification, and sharpness while shortening and slimming the lens. This most recent version increases the camera's capabilities to include video and macro applications while remaining a portable, everyday mainstay for events, sports, and portraiture.\u003c\/p\u003e\n\u003cp\u003eThe addition of a floating focusing element, which enables the lens' high resolution, represents the major modification to the lens's optical design. By employing 5x \"half-macro\" magnification, the minimum focusing distance at 70mm is reduced to 10.2\". The improved corner-to-corner sharpness and the increased resolution are present throughout the zoom range. To lessen and suppress chromatic and spherical aberrations, the lens has aspherical, Advanced Aspherical, Super Extra-low Dispersion, and extra-low Dispersion aspherical elements. The rounded, nine-blade diaphragm gives the lens its delicate, smooth bokeh, while Nano AR Coating II manages flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eThe main improvement of the 70-200mm f\/4 II is its quicker, video-optimised focusing technology. The lens works 20% faster than its predecessor thanks to 4 XD Linear motors, two for each focus group, and it offers focus tracking when zooming. The 30 fps high-speed continuous shooting rate of the Alpha 1, which is twice as fast as the f\/4 OSS I, is also compatible with the new focusing mechanism.\u003c\/p\u003e\n\u003cp\u003eSony has released several features from their cinema section for anyone keen to use the benefits of the lens for video. The improved autofocus mechanism drastically reduces focus breathing and shift while operating almost silently. The full-time Direct Manual Focus (DMF) feature makes it simple to make quick adjustments using the focus ring when in AF modes. 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The front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood has been redesigned to complement the lens's sleek design by reducing both its diameter and length.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45673614344451,"sku":"SEL2450G","price":1589.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/sel2450g_5_68e3dfa1-adb6-41fb-aa19-64858f8c77a6.jpg?v=1751082645"},{"product_id":"sony-50-150mm-f-2-gm-e-mount-lens","title":"Sony 50-150mm f\/2 GM E Mount Lens","description":"\u003ch2\u003eSony 50-150mm f\/2 GM E Mount Lens\u003c\/h2\u003e\u003cp\u003eUniquely fast and versatile, the \u003cstrong\u003eFE 50-150mm f\/2 GM\u003c\/strong\u003e, from \u003cstrong\u003eSony\u003c\/strong\u003e, is a normal- to short-telephoto zoom distinguished by its impressively bright f\/2 constant maximum aperture. Ideal for portraiture, weddings, events, and indoor and close-range sports, this lens is also a good choice for photographers and videographers looking to replace a handful of primes with a single fast zoom without sacrificing on speed.\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eG Master Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 50-150mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/li\u003e\n\u003cli\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFloating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.3' minimum focusing distance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm results in smooth, circular bokeh quality.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eDesigned for Hybrid Shooters\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAs a lens equally suited for photography and filmmaking purposes, the 50-150mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors generate fast and responsive AF performance that's equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes quicker focusing speeds and maintains the lens length during use.\u003c\/li\u003e\n\u003cli\u003eInternal zoom maintains the overall length of the lens during operation, as well as keeps a consistent center of gravity for easier use on a gimbal or tripod.\u003c\/li\u003e\n\u003cli\u003eFocus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.\u003c\/li\u003e\n\u003cli\u003eThe lens weighs about 3 lb, however much of this weight is at the rear of the lens for a balanced design that promotes comfortable handheld use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePortable and Nimble Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eDespite its huge maximum aperture and versatile range, this 50-150mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring 7.9\" long and weighing about 3 lb, this lens is nearly the same size and approximately 30% heavier than the FE 70-200mm f\/2.8 GM OSS II while managing to be twice as bright.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46809053692163,"sku":"SEL50150GM","price":5699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/SEL50150GM_4.jpg?v=1763429686"},{"product_id":"sony-a1-ii-mirrorless-camera","title":"Sony a1 II Mirrorless Camera","description":"\u003ch2\u003eSony a1 II Mirrorless Camera\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eSony a1 II\u003c\/strong\u003e is their most versatile camera yet, offering the best overall mixture of speed, video capabilities, high-resolution stills, and a robust, professional-worthy body design. It pulls much of the original a1's well-rounded feature-set into an a9 III body and adds the AF and IBIS technologies introduced with the a7R V. It's a camera meant for working professionals, whether they are sports, editorial, product, fashion, or advertising shooters, and it's equally appealing to landscape, portrait, wedding, and event photographers, too. And, beyond photography, it has the video tools the a1-series is known for, including 8K recording, along with useful stabilization and framing aids borrowed from the ZV class of cameras.\u003c\/p\u003e\n\u003cp\u003eThe a1 II brings Sony's best technology from every lineup into one all-encompassing camera body making it the do-anything camera solution for professionals.\u003c\/p\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eUpgraded Features and Functions\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe original a1 was a standout camera within Sony's lineup, meshing high-end photo and high-end video features within a single, powerful camera body. Version two takes this theme and runs with it, improving on a number of key features to further benefit the professional hybrid image-maker.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e-The addition of this key piece of tech greatly improves autofocus, subject detection, and subject tracking accuracy, speed, and reliability. These new processing capabilities allow the camera to more accurately and intelligently recognize subjects, predict their movements, and generally retain critical focus on them as they move.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Capture and Speed Boost Functions\u003c\/strong\u003e-These two features are dedicated to continuous burst-style shooting and make the a1 II an even better option for action photographers looking to use this camera in high-end sports, wildlife, and birding situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8.5-Stop IBIS\u003c\/strong\u003e-It's typical for cameras to have better IBIS figures with each new generation, but the a1 II adds a whopping 3 extra stops to its predecessor's performance, meaning it's possible to use the camera handheld in noticeably dimmer lighting conditions and with slower shutter speeds, opening even more shooting versatility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Improvements\u003c\/strong\u003e-The core video specs remain the same between the generations, but the a1 II gains some asked-for features to make it even more of a video powerhouse: Dynamic Active Mode Stabilizer, Framing Stabilizer, and Breathing Compensation are all welcomed additions for content creators.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverhauled Body Design\u003c\/strong\u003e-The a1 II inherits the a9 III's body design, making it more comfortable to use, more robust in terms of weather-sealing, compatibility with the latest VG-C5 Vertical Grip, and an improved LCD and EVF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSensor and Processing Improvements\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe original a1 was already known for its strong imaging performance and the a1 II improves on this with upgraded BIONZ XR processing, an AI processing unit, more powerful 8.5-stop IBIS, and the impressive 50MP stacked BSI CMOS sensor from its predecessor. The sensor and processor still afford a top 30-fps shooting rate, expandable sensitivity from ISO 50-102400, and an impressive 15-stop dynamic range. Additionally, on the speed front, the a1 II gains the Pre-Capture and Speed Boost functions that debuted on the a9 III.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 30 fps continuous shooting with an electronic shutter, or 10 fps with the mechanical shutter, with AF and AE supported.\u003c\/li\u003e\n\u003cli\u003ePre-Capture Shooting records at up to 30 fps for up to 1 second prior to fully pressing the shutter, helping to ensure you don't miss fleeting moments.\u003c\/li\u003e\n\u003cli\u003eSpeed Boost lets you vary your continuous shooting speed mid-burst; when the C5 button is depressed while burst shooting, you can switch from the chosen continuous shooting speed to a faster or slower one to suit the pace of action you're photographing.\u003c\/li\u003e\n\u003cli\u003eRefined 5-axis in-body image stabilization compensates for up to 8.5 stops of camera shake at the center of the frame and 7 stops at the periphery; an improvement of 3 stops of shake control compared to the original a1.\u003c\/li\u003e\n\u003cli\u003eSame full-frame 50MP stacked BSI CMOS sensor as the a1, mixing high resolution with the speed and reduced rolling shutter of a stacked design to suit both meticulous and quick-working shooters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSmarter, Faster Autofocus and Subject Tracking\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a1 II's focusing system received similarly significant upgrades from its predecessor, now sporting an AI Processing Unit and refined subject detection and tracking. The phase-detection AF system itself still comprises 759 points, which cover about 92% of the sensor area, and support focusing down to -4 EV at f\/2. Subject tracking and subject detection is improved, too, specifically how the camera is 30% faster at detect human eyes and 50% faster with animal eyes.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFirst seen in the a7R V and a9 III, the a1 II sports a dedicated AI Processing Unit for refined, responsive, and intelligent subject tracking and detection of humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/li\u003e\n\u003cli\u003eHuman pose estimation tracks body and head positions for accurate focus in portraiture and sports settings and Real-time Eye AF performance has been improved by 30%.\u003c\/li\u003e\n\u003cli\u003eAdditionally, human pose estimation can distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects.\u003c\/li\u003e\n\u003cli\u003eAuto Subject Recognition modes no longer necessitate selecting a subject type, letting the camera detect and track the intended subject.\u003c\/li\u003e\n\u003cli\u003eXS and XL focus area spot sizes have been added for more versatility or you can customize AF focus areas to suit uniquely sized or shaped subjects. \u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAlpha's Alpha in Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe core video specs of the original a1 were ahead of their time, and in many ways, still are. The a1 II keeps many of the core resolutions and frame rates but refines the video recording capabilities with more supportive modes and features, including access to Dynamic Area Stabilization and timecode input with an optional adapter. This makes the a1 II just as capable on a professional film set as it is in a photography studio.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFamiliar recording formats: 8K 30p with 10-bit 4:2:0 sampling and 4K 120p with 10-bit 4:2:2 sampling. When using a Super 35 recording area, 4K footage can use 5.8K oversampling for improved detail and the full-frame area offers 8.6K oversampling for the 8K footage.\u003c\/li\u003e\n\u003cli\u003eAI subject recognition, gained from the AI Processing Unit, benefits the Framing Stabilizer mode, which can be used to automatically crop and recompose so the subject remains centered in the image.\u003c\/li\u003e\n\u003cli\u003eDynamic Active Mode Stabilization also helps retain accurate framing while filming, especially when recording while walking or moving.\u003c\/li\u003e\n\u003cli\u003eIncluded S-Cinetone profile, ProRes RAW output over HDMI, and the ability to import LUTs all point to the great amount of color control the a1 II offers.\u003c\/li\u003e\n\u003cli\u003eSupport for Breathing Compensation mode, which reduces the effects of focus breathing when using select lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost-Never Miss a Moment\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eAlong with the key technology delivered by the sensor, the a1 II brings additional features to unlock the camera's full potential.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Capture\u003c\/strong\u003e: The a1 II can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.03-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeed Boost\u003c\/strong\u003e: With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 30 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eProfessional Body Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe a1-series has always been a top-of-the-line model for Sony and, as such, had one of the most durable and refined physical designs within the system. The a1 II, though, gains a bit of an upgrade to bring it in line with the a9 III in terms of button layout, screen and EVF implementation, and durability. It's a camera built for professional use and has the strongest, most reliable design in Sony's lineup.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVersatile and Durable Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a1 II gains the latest Sony mirrorless body design first seen on the a9 III which includes a C5 custom button on the front of camera body and an enhanced grip.\u003c\/li\u003e\n\u003cli\u003eFor transferring, an upgraded 2.5GBASE-T wired LAN port offers faster transfer speeds to suit high-profile tethered shooting applications. There is also a USB-C port and a full-size HDMI port. \u003c\/li\u003e\n\u003cli\u003eUSB-C port offers fast USB 3.2 Gen 2 speeds of up to 10 Gb\/s. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eTru-Finder EVF and Tilting Touchscreen LCD\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. There is also a 120-fps option that maintains the higher resolution for a better mixture of clarity and motion fluidity.\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n\u003cli\u003eIntuitive menu structure that complements having different workflows with different settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEnhanced Functionality and Usability\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/li\u003e\n\u003cli\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eComposite Shooting Modes\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eBy capturing multiple images and combining them in post-production, users can achieve image quality and resolutions not possible with just the core sensor technology. The a1 II offers two different options for composite shooting:\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e: This unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNoise Reduction\u003c\/strong\u003e: This method uses multiple images to reduce the noise in an image without sacrificing sharpness and detail. By leveraging the information of several frames, users will be able to improve the legibility of details and minimize the impact of noise without the smoothing effect common with more conventional noise reduction techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46826863427843,"sku":"ILCE1M2B","price":9999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ILCE1M2B_8.jpg?v=1763429729"},{"product_id":"sony-rx1r-iii-digital-camera","title":"Sony RX1R III Digital Camera","description":"\u003ch2\u003eSony RX1R III Digital Camera\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eSony RX1R III Digital Camera\u003c\/strong\u003e is a pocket-sized powerhouse that delivers exhibition-worthy images with a 61MP full-frame sensor, Sony’s latest BIONZ XR processor, and advanced autofocus. Designed for creators who demand pro-level image quality in a portable form factor, the RX1R III combines speed, flexibility, and stunning detail in every shot.\u003c\/p\u003e\n\u003ch3\u003eHigh-Resolution Performance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e61 MP Exmor R BSI CMOS sensor\u003c\/strong\u003e – 15-stop dynamic range, ISO 100–32,000 for superb low-light results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIONZ XR engine\u003c\/strong\u003e – 8× faster processing for richer color, lower noise, and minimal rolling shutter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-powered Real-time Recognition AF\u003c\/strong\u003e – 693 phase-detect points cover 79% of the frame, tracking people, animals, and vehicles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePremium Optics \u0026amp; Creative Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZEISS Sonnar T* 35mm f\/2 lens\u003c\/strong\u003e – razor-sharp edge-to-edge clarity, 1\/4000s flash sync, and macro focusing to 20?cm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K30p \/ 10-bit 4:2:2 video\u003c\/strong\u003e with S-Log3 and S-Cinetone for cinematic quality and professional color grading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright 3.2? OLED touchscreen\u003c\/strong\u003e – tilting design with intuitive controls and Touch AF\/Tracking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBuilt for Professionals on the Go\u003c\/h3\u003e\n\u003cp\u003eThe RX1R III is housed in a weather-sealed magnesium-alloy body with updated ergonomics, USB-C, micro-HDMI, and NP-FW50 battery delivering ~300 shots per charge. Optional accessories include LHP-1 lens hood, LCS-RXL leather body case, and TG-2 flip-away thumb grip. Compact yet feature-rich, this camera is ideal for travel, street photography, and professional use where image quality and flexibility are essential.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47012035232003,"sku":"DSCRX1RM3B","price":7999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/DSCRX1RM3B_10.jpg?v=1763431317"},{"product_id":"sony-fe-100mm-f-2-8-macro-gm-lens-sony-e","title":"Sony FE 100mm f\/2.8 Macro GM Lens (Sony E)","description":"\u003ch2\u003eSony FE 100mm f\/2.8 Macro GM Lens (Sony E)\u003c\/h2\u003e\u003cp data-start=\"219\" data-end=\"726\"\u003eBecoming the first proper macro in the renowned G Master line, the Sony FE 100mm f\/2.8 Macro GM Lens offers outstanding image quality, a greater-than-life-size 1.4x maximum magnification, and an array of physical controls and dials to improve the close-up photography experience. The medium-telephoto prime can also serve as a general-purpose lens with built-in Optical SteadyShot image stabilization—ideal for handheld shooting on location or in the studio for portraits, weddings, and more.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"896\"\u003e\u003cstrong data-start=\"733\" data-end=\"763\"\u003eAdvanced Close-Up Shooting\u003c\/strong\u003e\u003cbr data-start=\"763\" data-end=\"766\"\u003eBoasting a greater-than-life-size 1.4x maximum magnification, this macro lens delivers excellent close-up shooting capabilities.\u003c\/p\u003e\n\u003cul data-start=\"898\" data-end=\"1474\"\u003e\n\u003cli data-start=\"898\" data-end=\"1004\"\u003e\n\u003cp data-start=\"900\" data-end=\"1004\"\u003eMinimum focus distance of 10.2\" enables maximum magnification of 1.4x with a working distance of 3.5\".\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1005\" data-end=\"1112\"\u003e\n\u003cp data-start=\"1007\" data-end=\"1112\"\u003eThe focusing ring can be slid forward or backward to quickly switch between manual and autofocus modes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1113\" data-end=\"1226\"\u003e\n\u003cp data-start=\"1115\" data-end=\"1226\"\u003eFocus distance and magnification scale are printed on top of the lens to assist with precise manual focusing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1379\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1379\"\u003eFocus range limiter switch allows for setting ranges of 10.2–27.6\", 19.7\"–infinity, or 10.2\"–infinity to improve autofocus speed and responsiveness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1380\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1382\" data-end=\"1474\"\u003eSupports separately available teleconverters to increase maximum magnification up to 2.8x.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1481\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1481\" data-end=\"1509\"\u003eG Master Optical Quality\u003c\/strong\u003e\u003cbr data-start=\"1509\" data-end=\"1512\"\u003eAs the first true macro lens in Sony’s flagship G Master series, the FE 100mm f\/2.8 GM incorporates some of Sony’s most advanced optical technologies to ensure exceptional sharpness and smooth bokeh.\u003c\/p\u003e\n\u003cul data-start=\"1715\" data-end=\"2208\"\u003e\n\u003cli data-start=\"1715\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1717\" data-end=\"1879\"\u003eAdvanced optical design with 17 elements in 13 groups, including two XA (Extreme Aspherical) and two ED (Extra-low Dispersion) elements to minimize aberrations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1880\" data-end=\"1990\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1990\"\u003eNano AR Coating II effectively suppresses flare, ghosting, and internal reflections for improved contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2071\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2071\"\u003eInternal focus ensures a consistent lens size throughout the focusing range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2072\" data-end=\"2136\"\u003e\n\u003cp data-start=\"2074\" data-end=\"2136\"\u003eFloating focus design allows for a more compact form factor.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2137\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2139\" data-end=\"2208\"\u003e11-blade circular aperture diaphragm creates smooth, rounded bokeh.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2215\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2215\" data-end=\"2252\"\u003eAutofocus and Image Stabilization\u003c\/strong\u003e\u003cbr data-start=\"2252\" data-end=\"2255\"\u003ePacked with advanced technologies, the FE 100mm Macro features a fast and precise autofocus system paired with built-in Optical SteadyShot image stabilization.\u003c\/p\u003e\n\u003cul data-start=\"2418\" data-end=\"3039\"\u003e\n\u003cli data-start=\"2418\" data-end=\"2634\"\u003e\n\u003cp data-start=\"2420\" data-end=\"2634\"\u003eFour near-silent XD Linear Motors drive the autofocus system for speeds up to 1.9x faster than the FE 90mm f\/2.8 Macro G OSS, fully supporting the 120 fps burst shooting of the a9 III and 4K 120p recording modes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2635\" data-end=\"2737\"\u003e\n\u003cp data-start=\"2637\" data-end=\"2737\"\u003eFloating focus minimizes aberrations at close-focus distances and maintains a compact lens length.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2738\" data-end=\"2815\"\u003e\n\u003cp data-start=\"2740\" data-end=\"2815\"\u003eInternal focus keeps the lens size constant regardless of focus distance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2816\" data-end=\"2891\"\u003e\n\u003cp data-start=\"2818\" data-end=\"2891\"\u003eAdvanced Optical SteadyShot stabilization optimized for macro shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2892\" data-end=\"3039\"\u003e\n\u003cp data-start=\"2894\" data-end=\"3039\"\u003eBuilt-in stabilization supports body-lens coordinated control for maximum effectiveness when paired with sensor-shift-stabilized camera bodies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3046\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3046\" data-end=\"3082\"\u003eAdvanced Controls and Ergonomics\u003c\/strong\u003e\u003cbr data-start=\"3082\" data-end=\"3085\"\u003eThis lens is designed to provide photographers with all the controls they need at their fingertips for intuitive and efficient operation.\u003c\/p\u003e\n\u003cul data-start=\"3226\" data-end=\"4291\"\u003e\n\u003cli data-start=\"3226\" data-end=\"3321\"\u003e\n\u003cp data-start=\"3228\" data-end=\"3321\"\u003eFocus range limiter switch allows users to constrain focus range for faster AF performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3322\" data-end=\"3466\"\u003e\n\u003cp data-start=\"3324\" data-end=\"3466\"\u003eManual focus ring can be slid back and forth to switch between auto and manual focus and features printed distance and magnification scales.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3467\" data-end=\"3545\"\u003e\n\u003cp data-start=\"3469\" data-end=\"3545\"\u003ePhysical aperture ring allows quick, tactile control of aperture settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3546\" data-end=\"3658\"\u003e\n\u003cp data-start=\"3548\" data-end=\"3658\"\u003eDe-click switch removes click stops from the aperture ring for smooth aperture changes during video capture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3659\" data-end=\"3752\"\u003e\n\u003cp data-start=\"3661\" data-end=\"3752\"\u003eIris lock switch prevents accidental shifts between the “A” and manual aperture settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3753\" data-end=\"3826\"\u003e\n\u003cp data-start=\"3755\" data-end=\"3826\"\u003eFull-time DMF switch enables or disables Direct Manual Focus control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3827\" data-end=\"3895\"\u003e\n\u003cp data-start=\"3829\" data-end=\"3895\"\u003eSteadyShot switch toggles optical image stabilization on or off.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3896\" data-end=\"3995\"\u003e\n\u003cp data-start=\"3898\" data-end=\"3995\"\u003eTwo customizable focus hold buttons can maintain focus position or be assigned other functions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3996\" data-end=\"4078\"\u003e\n\u003cp data-start=\"3998\" data-end=\"4078\"\u003eFocus mode switch allows manual or autofocus selection directly from the lens.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4079\" data-end=\"4201\"\u003e\n\u003cp data-start=\"4081\" data-end=\"4201\"\u003eDust- and moisture-resistant construction with fluorine coating on the front element helps repel water, oil, and dirt.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4202\" data-end=\"4291\"\u003e\n\u003cp data-start=\"4204\" data-end=\"4291\"\u003eIncludes the ALC-SH173 Lens Hood for reducing flare and protecting the front element.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4298\" data-end=\"4604\"\u003e\u003cstrong data-start=\"4298\" data-end=\"4329\"\u003eTeleconverter Compatibility\u003c\/strong\u003e\u003cbr data-start=\"4329\" data-end=\"4332\"\u003eThe FE 100mm f\/2.8 Macro GM is compatible with Sony’s separately available 1.4x and 2x Teleconverters. When used, photographers and videographers can achieve longer effective focal lengths and increased magnification—ideal for subjects requiring extra reach or distance.\u003c\/p\u003e\n\u003cul data-start=\"4606\" data-end=\"4895\"\u003e\n\u003cli data-start=\"4606\" data-end=\"4749\"\u003e\n\u003cp data-start=\"4608\" data-end=\"4749\"\u003eThe \u003cstrong data-start=\"4612\" data-end=\"4634\"\u003e1.4x Teleconverter\u003c\/strong\u003e provides a 2x maximum magnification with an effective focal length of \u003cstrong data-start=\"4705\" data-end=\"4714\"\u003e140mm\u003c\/strong\u003e and an \u003cstrong data-start=\"4722\" data-end=\"4746\"\u003ef\/4 maximum aperture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4750\" data-end=\"4895\"\u003e\n\u003cp data-start=\"4752\" data-end=\"4895\"\u003eThe \u003cstrong data-start=\"4756\" data-end=\"4776\"\u003e2x Teleconverter\u003c\/strong\u003e provides a 2.8x maximum magnification with an effective focal length of \u003cstrong data-start=\"4849\" data-end=\"4858\"\u003e200mm\u003c\/strong\u003e and an \u003cstrong data-start=\"4866\" data-end=\"4892\"\u003ef\/5.6 maximum aperture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47308823167235,"sku":"SEL100M28GM","price":2559.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/SEL100M28GM_3.jpg?v=1763432401"},{"product_id":"sony-a7-v-mirrorless-camera-body-only","title":"Sony a7 V Mirrorless Camera (Body Only)","description":"\u003ch2\u003eSony a7 V Mirrorless Camera (Body Only)\u003c\/h2\u003e\u003cp data-start=\"109\" data-end=\"763\"\u003eThe \u003cstrong\u003eSony a7 V\u003c\/strong\u003e is a true all-rounder built for creators who need power, versatility, and reliability in every frame. Sitting comfortably between pro-grade performance and everyday usability, it’s a “Goldilocks” camera that punches well above its weight. Whether you’re shooting fast-paced action, producing cinematic video, or capturing daily content for social media, the a7 V delivers exceptional results with ease. Its advanced AI-driven subject detection, refined autofocus, and strong hybrid feature set make it an ideal companion for content creators, photographers, and videographers who demand consistent performance across all shooting scenarios.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1480\"\u003eAt the heart of the a7 V is Sony’s first partially stacked 33MP Exmor RS CMOS sensor, designed for faster readout speeds, reduced rolling shutter, and improved overall image quality. Paired with the new BIONZ XR2 processor, the camera unlocks flagship-class capabilities including blackout-free shooting at up to 30 fps, enhanced colour accuracy, and intelligent auto white balance. The expanded processing power also supports 7K oversampled 4K\/60p video, high-speed 4K\/120p capture in Super 35 mode, and improved subject recognition for humans, animals, birds, insects, vehicles, and more. A native ISO range of 100–51,200 and up to 16 stops of dynamic range ensure clean, detailed results in challenging lighting.\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"2146\"\u003eSony has introduced several new speed-oriented features with the a7 V. Pre-Capture allows the camera to begin buffering images before the shutter is fully pressed, helping you secure moments that happen in an instant. A user-assignable Speed Boost function enables quick switching to faster continuous shooting rates, perfect for unpredictable action. Photographers also have more freedom when working with raw files, thanks to new options including compressed HQ, lossless compressed, and lightweight raw formats. The Composite RAW function further enhances low-light and high-ISO performance by combining multiple sequential frames for cleaner, HDR-like results.\u003c\/p\u003e\n\u003cp data-start=\"2148\" data-end=\"2726\"\u003eStabilisation receives a notable upgrade, with the in-body 5-axis system now offering up to 7.5 stops of shake compensation. This enhanced IBIS performance is supported by an improved gyro sensor and refined algorithms for smoother handheld results. Autofocus is equally impressive, featuring 759 phase-detection points covering approximately 94% of the image area. The dedicated AI Processing Unit improves subject tracking responsiveness and introduces human pose estimation, ensuring reliable focus even in complex environments or when subjects briefly move behind obstacles.\u003c\/p\u003e\n\u003cp data-start=\"2728\" data-end=\"3430\"\u003eVideographers will appreciate the a7 V’s ability to produce oversampled 4K footage with strong detail and colour accuracy. S-Cinetone provides cinematic skin tones and pleasing highlight roll-off straight out of camera, while S-Log3 captures more than 15 stops of dynamic range for advanced colour grading. The camera also benefits from Sony’s improved heat-dissipation design, enabling extended recording times without the risk of overheating. Features such as breathing compensation, Dynamic Active stabilisation, and advanced framing assist tools enhance shooting flexibility, making the a7 V an incredibly capable video platform for everything from documentary work to run-and-gun content creation.\u003c\/p\u003e\n\u003cp data-start=\"3432\" data-end=\"4072\"\u003eDesigned for practicality and durability, the a7 V features a magnesium-alloy chassis, enhanced weather-sealing, and upgraded ergonomics for comfortable long-term use. The new 4-axis multi-angle LCD offers both tilting and vari-angle functionality, while the high-resolution 3.68m-dot EVF provides crisp, detailed viewing with a 120 fps refresh rate. Dual USB-C ports allow simultaneous power delivery and high-speed data transfer, and the full-size HDMI port offers a secure connection for external monitors and recorders. Dual card slots—including CFexpress Type A support—provide flexible file-management options to suit professional workflows.\u003c\/p\u003e\n\u003cp data-start=\"4074\" data-end=\"4386\"\u003eConnectivity is modern and robust, with support for Wi-Fi 5\/6, Bluetooth, wireless tethering, cloud-based workflows, and 4K webcam functionality. The camera integrates seamlessly into Sony’s Creators’ Cloud ecosystem and offers convenient remote control, file transfer, and backup features even when powered off.\u003c\/p\u003e\n\u003cp data-start=\"4388\" data-end=\"4705\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe Sony a7 V stands as a powerful next-generation hybrid camera that’s equally at home in the hands of photographers and filmmakers. With cutting-edge AI, advanced imaging performance, and a thoughtfully refined body design, it’s the ideal all-purpose tool for users who need one camera that can genuinely do it all.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47499315872003,"sku":"ILCE7M5B","price":4699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/ILCE7M5B_10.jpg?v=1764719368"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony FE 28-70mm f\/2 GM Lens (Sony E)","description":"\u003ch2\u003eSony FE 28-70mm f\/2 GM Lens (Sony E)\u003c\/h2\u003e\u003ch2 data-section-id=\"1oxrk6p\" data-start=\"90\" data-end=\"117\"\u003eA Speedier Standard Zoom\u003c\/h2\u003e\n\u003cp data-start=\"119\" data-end=\"366\"\u003eThe Sony FE 28–70mm f\/2 GM is a high-performance all-around zoom that’s faster than conventional f\/2.8 options. 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