{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony FE 28-70mm f\/2 GM Lens (Sony E)","description":"\u003ch2\u003eSony FE 28-70mm f\/2 GM Lens (Sony E)\u003c\/h2\u003e\u003ch2 data-section-id=\"1oxrk6p\" data-start=\"90\" data-end=\"117\"\u003eA Speedier Standard Zoom\u003c\/h2\u003e\n\u003cp data-start=\"119\" data-end=\"366\"\u003eThe Sony FE 28–70mm f\/2 GM is a high-performance all-around zoom that’s faster than conventional f\/2.8 options. It’s Sony’s first G Master zoom with a constant f\/2 maximum aperture, covering a versatile range from wide-angle to portrait lengths.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"596\"\u003eDesigned for photographers who want to replace multiple prime lenses with a single zoom—without sacrificing speed—it delivers fast autofocus, excellent image quality, and balanced performance for both photography and filmmaking.\u003c\/p\u003e\n\u003chr data-start=\"598\" data-end=\"601\"\u003e\n\u003ch2 data-section-id=\"1nddjqe\" data-start=\"603\" data-end=\"626\"\u003eG Master Performance\u003c\/h2\u003e\n\u003cp data-start=\"628\" data-end=\"852\"\u003eSony’s G Master line represents its highest-performing optics, delivering exceptional sharpness, smooth bokeh, and fast operation. The 28–70mm f\/2 meets these standards as a true multi-purpose replacement for several primes.\u003c\/p\u003e\n\u003cul data-start=\"854\" data-end=\"1427\"\u003e\n\u003cli data-section-id=\"5nets9\" data-start=\"854\" data-end=\"977\"\u003e\n\u003cstrong data-start=\"856\" data-end=\"881\"\u003eConstant f\/2 aperture\u003c\/strong\u003e: One full stop faster than f\/2.8, improving low-light performance and depth-of-field control.\u003c\/li\u003e\n\u003cli data-section-id=\"1ks3szo\" data-start=\"978\" data-end=\"1141\"\u003e\n\u003cstrong data-start=\"980\" data-end=\"999\"\u003eAdvanced optics\u003c\/strong\u003e: XA, Super ED, aspherical, and ED elements ensure high sharpness and smooth rendering across various subjects—from landscapes to portraits.\u003c\/li\u003e\n\u003cli data-section-id=\"1h3amhg\" data-start=\"1142\" data-end=\"1237\"\u003e\n\u003cstrong data-start=\"1144\" data-end=\"1166\"\u003eNano AR Coating II\u003c\/strong\u003e: Minimises flare and ghosting for strong contrast and vivid colours.\u003c\/li\u003e\n\u003cli data-section-id=\"1dw5oa0\" data-start=\"1238\" data-end=\"1368\"\u003e\n\u003cstrong data-start=\"1240\" data-end=\"1265\"\u003eFloating focus design\u003c\/strong\u003e: Maintains consistent image quality from infinity down to a \u003cstrong data-start=\"1326\" data-end=\"1365\"\u003eminimum focusing distance of 0.36 m\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-section-id=\"1fj9rrj\" data-start=\"1369\" data-end=\"1427\"\u003e\n\u003cstrong data-start=\"1371\" data-end=\"1393\"\u003e11-blade diaphragm\u003c\/strong\u003e: Produces smooth, circular bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1429\" data-end=\"1432\"\u003e\n\u003ch2 data-section-id=\"1d7fb8q\" data-start=\"1434\" data-end=\"1465\"\u003eDesigned for Hybrid Shooters\u003c\/h2\u003e\n\u003cp data-start=\"1467\" data-end=\"1562\"\u003eEqually suited for stills and video, this lens includes features tailored for hybrid workflows:\u003c\/p\u003e\n\u003cul data-start=\"1564\" data-end=\"2332\"\u003e\n\u003cli data-section-id=\"z9va9e\" data-start=\"1564\" data-end=\"1725\"\u003e\n\u003cstrong data-start=\"1566\" data-end=\"1591\"\u003eFour XD linear motors\u003c\/strong\u003e: Provide fast, precise, and quiet autofocus, supporting:\n\u003cul data-start=\"1651\" data-end=\"1725\"\u003e\n\u003cli data-section-id=\"1sdao2\" data-start=\"1651\" data-end=\"1688\"\u003eContinuous shooting up to 120 fps\u003c\/li\u003e\n\u003cli data-section-id=\"ihoqpc\" data-start=\"1691\" data-end=\"1725\"\u003eHigh-speed video up to 240 fps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lqzm0c\" data-start=\"1726\" data-end=\"1818\"\u003e\n\u003cstrong data-start=\"1728\" data-end=\"1749\"\u003eInternal focusing\u003c\/strong\u003e: Keeps lens length constant during focusing for improved handling.\u003c\/li\u003e\n\u003cli data-section-id=\"ei61ww\" data-start=\"1819\" data-end=\"1952\"\u003e\n\u003cstrong data-start=\"1821\" data-end=\"1841\"\u003eShort-throw zoom\u003c\/strong\u003e: Lens extends only \u003cstrong data-start=\"1861\" data-end=\"1871\"\u003e1.8 cm\u003c\/strong\u003e when zooming from 28mm to 70mm—minimal enough to avoid rebalancing on gimbals.\u003c\/li\u003e\n\u003cli data-section-id=\"uuz6lh\" data-start=\"1953\" data-end=\"2048\"\u003e\n\u003cstrong data-start=\"1955\" data-end=\"1982\"\u003eReduced focus breathing\u003c\/strong\u003e: Plus support for Breathing Compensation in compatible cameras.\u003c\/li\u003e\n\u003cli data-section-id=\"75bgg5\" data-start=\"2049\" data-end=\"2126\"\u003e\n\u003cstrong data-start=\"2051\" data-end=\"2075\"\u003eManual aperture ring\u003c\/strong\u003e: Can be de-clicked for smooth, silent operation.\u003c\/li\u003e\n\u003cli data-section-id=\"1ex3pv2\" data-start=\"2127\" data-end=\"2207\"\u003e\n\u003cstrong data-start=\"2129\" data-end=\"2159\"\u003eAdjustable zoom resistance\u003c\/strong\u003e: Switch between smooth or tight zoom control.\u003c\/li\u003e\n\u003cli data-section-id=\"18euyfg\" data-start=\"2208\" data-end=\"2332\"\u003e\n\u003cstrong data-start=\"2210\" data-end=\"2242\"\u003eBalanced weight distribution\u003c\/strong\u003e: Total weight is \u003cstrong data-start=\"2260\" data-end=\"2271\"\u003e0.91 kg\u003c\/strong\u003e, with emphasis toward the rear for comfortable handheld use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2334\" data-end=\"2337\"\u003e\n\u003ch2 data-section-id=\"15n7y5q\" data-start=\"2339\" data-end=\"2368\"\u003ePortable and Nimble Design\u003c\/h2\u003e\n\u003cp data-start=\"2370\" data-end=\"2496\"\u003eDespite its bright aperture and versatile zoom range, the lens remains relatively compact and practical for everyday shooting.\u003c\/p\u003e\n\u003cul data-start=\"2498\" data-end=\"2681\"\u003e\n\u003cli data-section-id=\"83xt51\" data-start=\"2498\" data-end=\"2523\"\u003e\n\u003cstrong data-start=\"2500\" data-end=\"2510\"\u003eLength\u003c\/strong\u003e: \u003cstrong data-start=\"2512\" data-end=\"2521\"\u003e14 cm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xpdxgo\" data-start=\"2524\" data-end=\"2551\"\u003e\n\u003cstrong data-start=\"2526\" data-end=\"2536\"\u003eWeight\u003c\/strong\u003e: \u003cstrong data-start=\"2538\" data-end=\"2549\"\u003e0.91 kg\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ll8oew\" data-start=\"2552\" data-end=\"2681\"\u003eApproximately \u003cstrong data-start=\"2568\" data-end=\"2582\"\u003e28% larger\u003c\/strong\u003e and \u003cstrong data-start=\"2587\" data-end=\"2602\"\u003e24% heavier\u003c\/strong\u003e than the 24–70mm f\/2.8 GM II, while offering significantly greater brightness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"lg8h4p\" data-start=\"2683\" data-end=\"2703\"\u003eHandling \u0026amp; Build\u003c\/h3\u003e\n\u003cul data-start=\"2705\" data-end=\"2990\"\u003e\n\u003cli data-section-id=\"eud650\" data-start=\"2705\" data-end=\"2789\"\u003e\n\u003cstrong data-start=\"2707\" data-end=\"2731\"\u003eManual aperture ring\u003c\/strong\u003e with lock (‘A’ position) for camera-controlled aperture\u003c\/li\u003e\n\u003cli data-section-id=\"1kcrz2e\" data-start=\"2790\" data-end=\"2857\"\u003e\n\u003cstrong data-start=\"2792\" data-end=\"2831\"\u003eTwo programmable focus hold buttons\u003c\/strong\u003e and a focus mode switch\u003c\/li\u003e\n\u003cli data-section-id=\"2t42d4\" data-start=\"2858\" data-end=\"2910\"\u003e\n\u003cstrong data-start=\"2860\" data-end=\"2886\"\u003eZoom smoothness switch\u003c\/strong\u003e for torque adjustment\u003c\/li\u003e\n\u003cli data-section-id=\"ptgcx3\" data-start=\"2911\" data-end=\"2990\"\u003e\n\u003cstrong data-start=\"2913\" data-end=\"2936\"\u003eHybrid construction\u003c\/strong\u003e (metal + plastic) for durability and reduced weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"u5fp1c\" data-start=\"2992\" data-end=\"3024\"\u003eWeather Sealing \u0026amp; Protection\u003c\/h3\u003e\n\u003cul data-start=\"3026\" data-end=\"3200\"\u003e\n\u003cli data-section-id=\"ul3tel\" data-start=\"3026\" data-end=\"3096\"\u003eDust- and moisture-resistant design with sealing at all key points\u003c\/li\u003e\n\u003cli data-section-id=\"144waea\" data-start=\"3097\" data-end=\"3132\"\u003eRubber gasket at the lens mount\u003c\/li\u003e\n\u003cli data-section-id=\"ua38zs\" data-start=\"3133\" data-end=\"3200\"\u003e\n\u003cstrong data-start=\"3135\" data-end=\"3168\"\u003eFluorine-coated front element\u003c\/strong\u003e to repel water, oil, and dirt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"6o77tk\" data-start=\"3202\" data-end=\"3226\"\u003eIncluded Accessories\u003c\/h3\u003e\n\u003cul data-start=\"3228\" data-end=\"3342\"\u003e\n\u003cli data-section-id=\"rgjvnu\" data-start=\"3228\" data-end=\"3342\"\u003eLens hood with:\n\u003cul data-start=\"3248\" data-end=\"3342\"\u003e\n\u003cli data-section-id=\"86ojit\" data-start=\"3248\" data-end=\"3266\"\u003eLocking button\u003c\/li\u003e\n\u003cli data-section-id=\"yjf89j\" data-start=\"3269\" data-end=\"3342\"\u003eFilter adjustment window (ideal for polarizers and variable ND filters)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47941317492995,"sku":"SEL2870GM","price":4899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/6850\/7907\/files\/SEL2870GM_4.jpg?v=1776964877","url":"https:\/\/videoguys.com.au\/products\/sony-fe-28-70mm-f-2-gm-lens-sony-e","provider":"Videoguys Australia","version":"1.0","type":"link"}