The best EOFY video production deals in Australia for 2026 are live now at Videoguys, with savings of up to 42% across Sennheiser, Hollyland, Atomos and Sachtler professional gear. All deals close 30 June 2026. For content creators, filmmakers, and production professionals, this is more than a sale: eligible equipment purchased and in use before 30 June may qualify as a business tax deduction or under the $20,000 instant asset write-off for small businesses. Whether you are upgrading your wireless audio, adding a professional monitor/recorder to your rig, or investing in a cinema-grade tripod system, the Videoguys EOFY 2026 promotions cover every part of a professional production workflow.
In this article
- Why EOFY is the smart time to upgrade your gear
- Sennheiser audio deals (up to 42% off)
- Hollyland wireless deals (up to 24% off)
- Atomos monitor and recorder deals (up to 15% off)
- Sachtler and Miller tripod deals (up to 26% off)
- All Videoguys EOFY 2026 promotions
- Frequently asked questions
Why is EOFY the best time for Australian creators to upgrade their production gear?
EOFY is one of the two best buying windows for professional video gear in Australia each year, alongside Black Friday. Two things converge in June: genuine manufacturer-backed price reductions and the end of the Australian tax year on 30 June.
For eligible businesses and sole traders, professional video equipment purchased before 30 June 2026 can be claimed as a deduction against income in the 2025 to 2026 financial year. For small businesses with an aggregated annual turnover under $10 million, the $20,000 instant asset write-off allows the full cost of qualifying assets to be deducted in a single year rather than depreciated over time. Individual items under $300 can be claimed in full regardless of business size. Always confirm eligibility with a registered tax professional before purchasing.
The practical implication: a $249 Sennheiser microphone claimed as a business expense represents a genuine saving on top of an already discounted price. A Sachtler carbon fibre tripod system at 26% off, then written off as a business asset, is compounding value that is hard to replicate at any other point in the calendar year.
What Sennheiser audio deals are on for EOFY 2026?
Sennheiser has the deepest discounts in this year's Videoguys EOFY sale, with selected products reduced by up to 42%. The standout entry-level pick is the Sennheiser MKE 400 Mobile Kit, now $249 (was $429). This camera-mount shotgun microphone ships with a smartphone recording bundle, making it ideal for creators who shoot on both a camera and an iPhone or Android device.
For dedicated wireless audio, the Evolution Wireless Digital (EW-DP) range is now from $879 (was $1,299), available in cardioid lavalier, omni lavalier and handheld configurations. The EW-DP ENG SET, a dual-transmitter combo kit widely used in broadcast and documentary workflows, is now $1,099 (was $1,669). The MKE 400 camera-mount shotgun mic alone is $219 (was $369), and the HD 280 Pro V2 monitoring headphones are $119 (was $185). These are genuine manufacturer-level reductions, not inflated pre-sale prices.
Camera-mount shotgun microphone with smartphone recording bundle. Covers camera and mobile shooting in one kit. Was $429.
What Hollyland wireless microphone and intercom deals are available this EOFY?
Hollyland's EOFY deals cover both content creator wireless microphones and professional intercom systems, with up to 24% off selected products. For solo and two-person video production, the Hollyland Lark M2 2-Person Wireless Combo is the standout value at $140 (was $185). It includes two compact clip-on transmitters with built-in omni microphones, a camera-mount receiver, a phone receiver and a charging case: everything a run-and-gun filmmaker or YouTube creator needs for clean wireless audio without a separate audio recorder.
For mobile-only workflows, the LARK A1 Combo starts at $84 (was $109), with USB-C and Lightning receiver options for Android and iOS. On the professional end, Hollyland Solidcom SE wireless intercom systems are up to 23% off, with the 2-person system now $322 (was $419). The 4-person system is $646 (was $835), making it a practical option for small film crews or live event teams who need cable-free crew communication on set.
Wireless mic system for camera and mobile. 2 transmitters, camera receiver, phone receiver, charging case. 24-bit, 48kHz audio. Was $185.
What Atomos monitor and recorder deals are in the EOFY sale?
Atomos monitor/recorders let filmmakers view true high dynamic range footage on set and record externally in high-quality codecs directly from a camera's HDMI or SDI output. The result is better-looking footage with more colour grading flexibility in post. The Videoguys Atomos EOFY Sale 2026 covers four current models.
The entry point is the Atomos Shinobi GO 5.2-inch touchscreen HDR monitor at $429 (was $506): a compact, 1500 cd/m2 monitor with 4K HDR support and USB-C power. For production-grade recording, the Atomos Ninja RAW captures up to 6K ProRes RAW and is now $999 (was $1,099). The flagship Atomos Ninja TX adds 12G-SDI connectivity, integrated Wi-Fi, and 8K ProRes RAW recording capability, and is in stock for dispatch Thursday 19 June at $1,629 (was $1,799). For any mirrorless or cinema camera shooter, adding an Atomos recorder is one of the highest-value workflow upgrades available.
Records up to 6K ProRes RAW. 5.2" IPS touchscreen, CFexpress Type B and USB-C recording slots. AtomOS Linux. Was $1,099.
What Sachtler and Miller professional tripod deals are available for EOFY?
For filmmakers and broadcast operators working with professional cameras, a quality fluid head tripod system is the foundation of every shot. Sachtler systems are trusted by broadcasters, documentary filmmakers and live production crews worldwide, and the Videoguys Sachtler EOFY Sale offers up to 26% off selected systems.
The entry point is the Sachtler 75/2 Mark II Aluminum Tripod with Ace M Fluid Head at $1,639 (was $2,199), supporting up to 8.8 lb with a 5-step counterbalance system. For shooters who need higher load capacity and smoother drag performance, the Sachtler System Ace XL CF Mk II in carbon fibre is now $2,999 (was $3,899): lightweight 2-stage CF legs, a 9-step counterbalance, mid-level spreader and illuminated bubble level. The flagship Sachtler Flowtech 75 carbon fibre system with Ace XL Mark II fluid head is down to $4,439 (was $5,999), offering one-handed leg angle adjustment and 17.6 lb payload capacity. Miller Tripods EOFY deals are also running at Videoguys for production-grade support systems across a range of camera configurations.
Ace XL fluid head, lightweight 2-stage carbon fibre legs, 9-step counterbalance, mid-level spreader. 86cm transport length. Was $3,899.
What other EOFY video production promotions are running at Videoguys in 2026?
The Sennheiser, Hollyland, Atomos and Sachtler sales are part of a broader promotions program at Videoguys covering more than a dozen professional audio, video and cinema lens brands. DZOFilm has also launched a Winter Sale 2026 on their Vespid and Arles prime cinema lens series, with up to 27% off selected kits and individual focal lengths. Here is the full list of active 2026 promotions:
| Brand | Category | Shop |
|---|---|---|
| Sennheiser | Wireless mics, shotgun mics, headphones (up to 42% off) | Shop Sennheiser EOFY |
| Atomos | Monitor/recorders, field monitors (up to 15% off) | Shop Atomos EOFY |
| Hollyland | Wireless mics, intercom, video transmission (up to 24% off) | Shop Hollyland EOFY |
| Sachtler | Professional tripods and fluid heads (up to 26% off) | Shop Sachtler EOFY |
| Miller Tripods | Video tripods and support systems | Shop Miller EOFY |
| Shure | Microphones and audio equipment | Shop Shure EOFY |
| SmallRig | Camera cages, rigs and accessories | Shop SmallRig EOFY |
| KRK | Studio monitors and audio | Shop KRK EOFY |
| Presonus | Audio interfaces and studio equipment | Shop Presonus EOFY |
| Fender | Studio and audio gear | Shop Fender EOFY |
| Sony | Camera cash-back promotion | Shop Sony Cash Back |
| DZOFilm | Cinema prime lenses, Vespid and Arles series (up to 27% off) | Shop DZOFilm Winter Sale |
| Videoguys Clearance | Selected clearance stock across all categories | Shop Clearance |
Frequently asked questions
Can Australian content creators claim video production equipment as a tax deduction?
Yes. Camera and video production equipment can be claimed as a business deduction in Australia if it is used to earn income. This applies to YouTubers, videographers, photographers, filmmakers, social media creators, corporate AV teams and broadcast professionals. Equipment used for both personal and business purposes can be partially claimed based on the percentage of business use. Keep your receipts and, if helpful, a usage log. Always confirm your specific situation with a registered tax agent.
What is the $20,000 instant asset write-off for the 2025-26 financial year?
For the 2025 to 2026 financial year, eligible small businesses with an aggregated annual turnover under $10 million can immediately deduct the full cost of qualifying assets up to $20,000 each. The asset must be purchased and first used (or installed ready for use) for a taxable business purpose before 30 June 2026. Each individual asset is assessed separately against the threshold, so a $249 Sennheiser microphone and a $2,999 Sachtler tripod system would both qualify as independent items. Confirm eligibility with a registered tax professional before purchasing.
Is EOFY the best time of year to buy professional video gear in Australia?
EOFY and Black Friday are the two strongest buying windows for professional video and audio gear in Australia. EOFY has the added advantage of aligning with the tax year, so equipment purchased in June can be claimed in that same year's return. Many brands coordinate genuine manufacturer-level discounts specifically for the Australian EOFY period, meaning the savings reflect real price reductions rather than inflated baseline pricing.
How long do the Videoguys EOFY 2026 deals last?
All current Videoguys EOFY promotions run until 30 June 2026 or while stock lasts. Some products in the sale are limited to available stock and will not be restocked at the promotional price once sold through. If a product you want is showing as in stock, ordering early is the safer approach as popular items in brand-specific sales can sell through quickly in the final week of June.
Does Videoguys ship to all states and territories in Australia?
Yes. Videoguys Australia ships nationwide with fast Australia-wide delivery. Click and collect is also available from the Melbourne store for local customers. The expert team is available Monday to Friday, 9am to 5pm AEST, on 03 9543 8885 or through the website for advice on any product in the range.
Which brands have EOFY sales at Videoguys in 2026?
Videoguys is currently running EOFY and winter promotions across more than a dozen brands including Sennheiser, Atomos, Hollyland, Sachtler, Miller, Shure, KRK, SmallRig, Presonus, Fender, Sony and DZOFilm, plus a general Videoguys EOFY clearance on selected stock across all categories. See the full list at videoguys.com.au/collections/promotions.
Shop All Videoguys EOFY 2026 Deals
Up to 42% off Sennheiser, Atomos, Hollyland, Sachtler, Miller, DZOFilm and more. All deals end 30 June 2026.
View All EOFY Promotions →Australian Authorised Dealer. Local Expert Support. Fast Australia-Wide Shipping. Secure Checkout.