- Full-Frame | f/2 to f/22
- Ultra-Fast Standard Zoom
- Four XD Linear AF Motors, Floating Focus
- Min. Focus: 36.5cm Throughout Zoom Range
- Aperture De-Click and Lock Switches
- Zoom Smoothness Switch
- XA and Super ED Elements
- Nano AR Coating II and Fluorine Coating
- Dust and Moisture-Resistant Construction
- Rounded 11-Blade Diaphragm
Special Notice
How to Claim Your Sony Cashback:
- Purchase an eligible Sony camera or lens between 01/05/2026 and 05/07/2026.
- Register your purchase online at sonypromotions.com.au/dicashback before 11:59PM AEST on 28/07/2026.
- Once validated, a BONUS cashback (up to $1000) will be transferred to your nominated bank account.
- Full-Frame | f/2 to f/22
- Ultra-Fast Standard Zoom
- Four XD Linear AF Motors, Floating Focus
- Min. Focus: 36.5cm Throughout Zoom Range
- Aperture De-Click and Lock Switches
- Zoom Smoothness Switch
- XA and Super ED Elements
- Nano AR Coating II and Fluorine Coating
- Dust and Moisture-Resistant Construction
- Rounded 11-Blade Diaphragm
Special Notice
How to Claim Your Sony Cashback:
- Purchase an eligible Sony camera or lens between 01/05/2026 and 05/07/2026.
- Register your purchase online at sonypromotions.com.au/dicashback before 11:59PM AEST on 28/07/2026.
- Once validated, a BONUS cashback (up to $1000) will be transferred to your nominated bank account.
-
Sony FE 28-70mm f/2 GM Lens (Sony E)
A Speedier Standard Zoom
The Sony FE 28–70mm f/2 GM is a high-performance all-around zoom that’s faster than conventional f/2.8 options. It’s Sony’s first G Master zoom with a constant f/2 maximum aperture, covering a versatile range from wide-angle to portrait lengths.
Designed for photographers who want to replace multiple prime lenses with a single zoom—without sacrificing speed—it delivers fast autofocus, excellent image quality, and balanced performance for both photography and filmmaking.
G Master Performance
Sony’s G Master line represents its highest-performing optics, delivering exceptional sharpness, smooth bokeh, and fast operation. The 28–70mm f/2 meets these standards as a true multi-purpose replacement for several primes.
- Constant f/2 aperture: One full stop faster than f/2.8, improving low-light performance and depth-of-field control.
- Advanced optics: XA, Super ED, aspherical, and ED elements ensure high sharpness and smooth rendering across various subjects—from landscapes to portraits.
- Nano AR Coating II: Minimises flare and ghosting for strong contrast and vivid colours.
- Floating focus design: Maintains consistent image quality from infinity down to a minimum focusing distance of 0.36 m.
- 11-blade diaphragm: Produces smooth, circular bokeh.
Designed for Hybrid Shooters
Equally suited for stills and video, this lens includes features tailored for hybrid workflows:
-
Four XD linear motors: Provide fast, precise, and quiet autofocus, supporting:
- Continuous shooting up to 120 fps
- High-speed video up to 240 fps
- Internal focusing: Keeps lens length constant during focusing for improved handling.
- Short-throw zoom: Lens extends only 1.8 cm when zooming from 28mm to 70mm—minimal enough to avoid rebalancing on gimbals.
- Reduced focus breathing: Plus support for Breathing Compensation in compatible cameras.
- Manual aperture ring: Can be de-clicked for smooth, silent operation.
- Adjustable zoom resistance: Switch between smooth or tight zoom control.
- Balanced weight distribution: Total weight is 0.91 kg, with emphasis toward the rear for comfortable handheld use.
Portable and Nimble Design
Despite its bright aperture and versatile zoom range, the lens remains relatively compact and practical for everyday shooting.
- Length: 14 cm
- Weight: 0.91 kg
- Approximately 28% larger and 24% heavier than the 24–70mm f/2.8 GM II, while offering significantly greater brightness.
Handling & Build
- Manual aperture ring with lock (‘A’ position) for camera-controlled aperture
- Two programmable focus hold buttons and a focus mode switch
- Zoom smoothness switch for torque adjustment
- Hybrid construction (metal + plastic) for durability and reduced weight
Weather Sealing & Protection
- Dust- and moisture-resistant design with sealing at all key points
- Rubber gasket at the lens mount
- Fluorine-coated front element to repel water, oil, and dirt
Included Accessories
- Lens hood with:
- Locking button
- Filter adjustment window (ideal for polarizers and variable ND filters)
Sony FE 28-70mm f/2 GM Lens (Sony E)
A Speedier Standard Zoom
The Sony FE 28–70mm f/2 GM is a high-performance all-around zoom that’s faster than conventional f/2.8 options. It’s Sony’s first G Master zoom with a constant f/2 maximum aperture, covering a versatile range from wide-angle to portrait lengths.
Designed for photographers who want to replace multiple prime lenses with a single zoom—without sacrificing speed—it delivers fast autofocus, excellent image quality, and balanced performance for both photography and filmmaking.
G Master Performance
Sony’s G Master line represents its highest-performing optics, delivering exceptional sharpness, smooth bokeh, and fast operation. The 28–70mm f/2 meets these standards as a true multi-purpose replacement for several primes.
- Constant f/2 aperture: One full stop faster than f/2.8, improving low-light performance and depth-of-field control.
- Advanced optics: XA, Super ED, aspherical, and ED elements ensure high sharpness and smooth rendering across various subjects—from landscapes to portraits.
- Nano AR Coating II: Minimises flare and ghosting for strong contrast and vivid colours.
- Floating focus design: Maintains consistent image quality from infinity down to a minimum focusing distance of 0.36 m.
- 11-blade diaphragm: Produces smooth, circular bokeh.
Designed for Hybrid Shooters
Equally suited for stills and video, this lens includes features tailored for hybrid workflows:
-
Four XD linear motors: Provide fast, precise, and quiet autofocus, supporting:
- Continuous shooting up to 120 fps
- High-speed video up to 240 fps
- Internal focusing: Keeps lens length constant during focusing for improved handling.
- Short-throw zoom: Lens extends only 1.8 cm when zooming from 28mm to 70mm—minimal enough to avoid rebalancing on gimbals.
- Reduced focus breathing: Plus support for Breathing Compensation in compatible cameras.
- Manual aperture ring: Can be de-clicked for smooth, silent operation.
- Adjustable zoom resistance: Switch between smooth or tight zoom control.
- Balanced weight distribution: Total weight is 0.91 kg, with emphasis toward the rear for comfortable handheld use.
Portable and Nimble Design
Despite its bright aperture and versatile zoom range, the lens remains relatively compact and practical for everyday shooting.
- Length: 14 cm
- Weight: 0.91 kg
- Approximately 28% larger and 24% heavier than the 24–70mm f/2.8 GM II, while offering significantly greater brightness.
Handling & Build
- Manual aperture ring with lock (‘A’ position) for camera-controlled aperture
- Two programmable focus hold buttons and a focus mode switch
- Zoom smoothness switch for torque adjustment
- Hybrid construction (metal + plastic) for durability and reduced weight
Weather Sealing & Protection
- Dust- and moisture-resistant design with sealing at all key points
- Rubber gasket at the lens mount
- Fluorine-coated front element to repel water, oil, and dirt
Included Accessories
- Lens hood with:
- Locking button
- Filter adjustment window (ideal for polarizers and variable ND filters)